Make your email newsletter work harder

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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If you’re already creating original content for your blog, website and social media platforms, it makes sense to promote it directly to your customer base, too. Content marketing via an email newsletter is the perfect low-cost way to ensure you make the most of every word you write – as long as you follow some […]

Improve your word power

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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Latest posts by Diane Nowell (see all)

f u cn rd ths, u cn bcm a sec & gt a gd jb. I’d forgotten about these once-ubiquitous ads for a speed-writing technique that threatened to knock traditional shorthand, with its infuriating dots and squiggles, into a cocked hat. I couldn’t say which method triumphed over the other or whether, very possibly, they […]

Ripping off the SEO straitjacket

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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Garden furniture. It’s an image that looms large when I’m asked for my opinion on keywords. I’ve been writing content long enough to remember: a.) when the floppy disk was the only way of transferring files from one PC to another; and b.) the day I was asked by a client to shoehorn phrases such […]

Content counts

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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  You want customers to buy what you’re selling, but you’re probably also looking to build loyalty and establish a reliable brand. Which means that you’ll need to devote some time, thought and energy to providing customers with the content they crave. Know your customers. If you can connect with your audience on subjects that […]

Happy Pre-Christmas

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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Anticipation’s a wonderful thing. Take the run-up to Christmas: it encapsulates all the comfort and joy of the big day itself (carte blanche to open a good bottle of wine, increased mince pie consumption, re-runs of Poirot on the TV) without some of the more obvious downsides (a superfluity of relatives, vicious week-long indigestion and […]

Holidays are coming…

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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If you know to which TV ad my blog title relates, you’re probably already heartily fed up of the bumper crop of Christmas advertising that these days seems to start the minute you’ve shaken the summer holiday sand from your flip flops and goes into overdrive the very second Guy Fawkes hits the bonfire. Now […]

Squatters’ Rights

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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OK, so most people would agree that Richard Madeley is a big daft donkey (even, I suspect, the sainted Judy), but he is also 24-carat, fully hallmarked, small-screen gold. His latest solo foray into TV land, Madeley Meets The Squatters, saw him making the usual inane Partridge-esque comments – ‘I have to confess as someone lucky […]

Apocalypse Now?

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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For me, 21 December is always a special occasion on account of it being simultaneously my wedding anniversary and the official start to my Christmas holiday. I’m not saying I’ve never picked up a pen or had a telephone conversation with a client on the ensuing days, but the twenty-first is definitely twinklingly auspicious and […]

Do Try This at Home

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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Is there any more unedifying sight than that of grown-ups trading virtual punches in a war of words over a plate of food? I’ll readily admit there are plenty of subjects over which I think it’s not worth breaking into a digital sweat: reality TV, Morrissey, Marmite (come on, you either love it or hate […]

Movember Rules

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copywriter at copywritten
copywriter and communications consultant with more than 20 years' experience working with clients on commercial and corporate projects in the UK and Europe.
Diane Nowell
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You might find it hard to believe, but sometimes I think I’m a bit slow on the uptake. For instance, I attended a committee meeting last week and sat through half of it trying to work out why one of my co-committee members looked different since I last saw him. It wasn’t until we were […]