Great web content

  • Use prominent headlines that tap into emotions
  • Deliver content in easily digestible chunks
  • Use bullet points and numbered lists
  • Go for simplicity over complexity
  • Know your customer inside out
  • Speak your customer’s language
  • Avoid the hard sell
  • Inform, educate and entertain
  • Include client testimonials and endorsements
  • Improve your credibility through blog posts and social media engagement

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