Persuasive editorials

  • Pick a publication your potential customers read
  • Match your editorial style to your target audience
  • Aim for a soft touch rather than a hard sell
  • Carefully consider what will engage your customers
  • Link product features to customer benefits
  • Tell a compelling story others will want to share
  • Grab a great headline that’ll command attention
  • End on a high note with a clear call to action
  • Split content into manageable chunks
  • Check for spelling and grammar mistakes

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