Chapter and verse
Nobody knows your business better than you do but are you confident you’re communicating your brand effectively, serving your clients well and making the most of every marketing opportunity?
Perfect the pitch
Your website is an open-all-hours virtual representation of every aspect of your business; think of it as an essential resource for your audience, a place where they can access advice, explore new options and solve their problems. How you come across online is scarily important – especially if it’s the first or only point of contact for your clients. It’s no place for sloppy copy. Imagine, instead, snappy, easily digested prose engineered to persuade, inform and impress – and designed to turn visitors into customers. It’s your story – and your voice – so make sure it’s pitch perfect.
Make yourself heard
The same can be said of all your regular communications tools. A well-planned content marketing strategy will allow you to demonstrate expertise through informed commentary, share your business interests via a blog and maintain regular client contact with a punchy e-newsletter.
If you don’t have time to devote to maximising these low-cost marketing methods, you need to outsource it urgently to someone who does. It’s the perfect time to take advantage of my FREE introductory consultation by emailing me or giving me a call on 015242 73636. In the meantime, why not look through a selection of my previous projects or browse some client testimonials