- Pick a publication your potential customers read
- Match your editorial style to your target audience
- Aim for a soft touch rather than a hard sell
- Carefully consider what will engage your customers
- Link product features to customer benefits
- Tell a compelling story others will want to share
- Grab a great headline that’ll command attention
- End on a high note with a clear call to action
- Split content into manageable chunks
- Check for spelling and grammar mistakes